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My father is a skilled CPA who is not great at self-promotion. So when an advertising company offered to put my father's business placard in the shopping carts of a supermarket, my dad jumped at the chance. Fully a year went by before we got a call that could be traced to those placards.

"Richard Larson, CPA?" the caller asked.

"That's right," my father answered. "May I help you?"

"Yes," the voice said. "One of your shopping carts is in my yard, and I want you to come and get it."

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