"Information. Can I help you?"
"I'd like the number of the Theater Guild, please."
"One moment, please." Pause. "I'm sorry sir, I have no listing for a Theodore Guild."
"No, no. It isn't a person. It's an organization. It's Theater Guild."
"I told you, sir. I have no listing for a Theodore Guild."
"Not *Theodore*! *Theater*! The word is *theater*.
"That, *sir*, is NOT the way you spell Theodore."