The recent announcement that Donner and Blitzen have elected to take the early reindeer retirement package has triggered a good deal of concern about whether they will be replaced, and about other restructuring decisions at the North Pole. Streamlining was necessary due to the North Pole's loss of dominance of the season's gift distribution business. Home shopping channels and mail order catalogs have diminished Santa's market share. He could not sit idly by and permit further erosion of the profit picture.